Diverse Teams as the Foundation for Inclusive Products and Services
Companies of all sizes in all industries have come under fire for generating products or services that are insensitive towards race and disabilities. While homogeneous teams don’t intentionally insert bias into what they create, they don’t always realize how their own worldviews affect the customer base and customer loyalty.
How might an individual with 20/20 vision truly understand and devise a product for those with visual impairments? How might a 90% cis-male team come up with a product suitable for all genders?
Getting feedback and keeping in mind issues facing disadvantaged groups are essential, yet an undiverse team is never likely to know all the questions to ask or the experiences to consider. An inclusive organization, on the other hand, with multi-background employees, is more likely to be truly innovative and come up with products and experiences for all individuals, not just the presumed majority.
Our speakers will cover the following issues during this panel:
- How diverse teams can help enlarge your company’s customer base
- How inclusive products can boost customer loyalty
- What ethical issues to consider in developing inclusive products and services
Liam McNally
Siddhi Trivedi
Tania Duarte
Peter Mousaferiadis